The goal was to mantain the brand consistency in its peculiarities, achieved by keeping the blue tones, the boldness of the letters AD and the graphic sign which now embraces the entire logo.
The renewed website features a brand new architecture. The case studies are now given more visibility, being displayed in the homepage slider. The company core area are presented in a different way, in comparison with nature elements.
Besides the institutional AD Cosulting logo, I developed others linked to products and services offered by the company. Aware of preserving the brand consistency by creating a visual conitinuity betweend them and the main logo.